Listen: Reporting is crocked mainly because no-one reads them
Jo Confino of the Guardian and Simon Henzell Webb talk about their interactive websites their are launching and a host of other reasons why traditional reporting has had its day.
Body Shop doing the same thing as companies are forced to engage properly with the debate – and dealing with the static nature of the reports
Challenges are it becoming too glib, looking like greenwash etc
Post from Toby Webb – ‘In no other sector would you present the same information to so many different groups.’
Post from Mallen Baker – ‘Remind me why you produce a report again?’
UPDATE - Guardian Report is now out and doesn’t really deviate too much into sharing. But, there is lots of scope for feedback and the content is well linked up (as you might expect…http://www.guardian.co.uk/sustainability)
The Body Shop have produced a number of shareable films / social objects for their latest Report. These are very good- -and cant be sent straight to twitter etc. The next step would be to make them embeddable – maybe give people a widget for their site that updates when new stuff is out there?
Either way, their approach is a step forward for sustainability reporting.
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