Category: social media

Errant meanderings, flows and serendipity

This is a list I created while back with some CSR people (not orgs) on it. It is from Peerindex a type of reputation/social (web variety) graph . I like being able to easily dip into topics and sources that others are delving in to. The list is far from exhaustive and was a cursory stroll through my twitter feed. I think it gives a nice representation of the field with a few tub thumping CEOs, hefty practitioners, enthusiasts, journos and the like. 

better access to knowledge flows (as oppose to stocks) with a good smattering of serendipity is where the good stuff lies
 It is a fair reflection of my errant online meanderings, seeking out and stumbling upon gems that open my mind to new fields, experiences, ideas. As expertly put forward in the Power of Pull, better access to knowledge flows (as oppose to stocks) with a good smattering of serendipity is where the good stuff lies.

Personally I’m not into the scoring element  though it is an interesting look at online reputation and trust. Actually, I am a bit wary of these types of things being gamed by confidence tricksters in much the same way that companies have grown accustomed to believing that an elegant, sustainability-tinged trompe-l’œil is more worthwhile than getting to grips with big dilemmas in an authentic, meaningful way. Hopefully,  the personal element will make this redundant – i.e. you will get found out sooner and have more to lose. Two sticks sadly not used enough to consign CSR veneers to their rightful home.

Location-based loyalty: Beyond an extra shot for the mayor

Companies like Groupon can use twitter and the like to pump out masses of offers to huge groups, taking advantage of ridiculously fast scaling to become HUGE. Location-based applications like Foursquare, Gowalla and the rest have created a bridge between peoples movement, their custom and the chance to personalise services, deals and offers based on their habits and a GPS signal. Real-time, customised retailing is not that far away (shudder).

This is all great if a) you have a smartphone, b) you feel it’s worth it letting people know where you are 24/7 and c), all you do is shop. Read More…

Your data is no longer just for analysts

Speeding up understanding of social and environmental issues is going to be pretty hard if all the good info is imprisoned in tables. The three trends of data being more open, everything being more visual and life being on-demand/always-on should mean that numbers are no longer just for the analysts and ratings agencies. Read More…

Brazil is burning: audio report #chegadequeimadas

fires underway all over this vast country

Here is an audio report I’ve put together looking at the fires that are happening all over Brazil at the moment.

Audio MP3

Read More…

From thought leadership to mass collaboration

Leaders say the funniest things – these days it’s only worth listening if it’s funny.

Before the internet went social and we still lived in an age of push, companies that wanted to engage with big issues through their CR programme would pump out mega treatises on their approach to dealing with their social, economic and environmental issues. Read More…

This is not normal: (Isso não é normal), nor is Bhutan

The wonderful project/site/portal from this Sao Paulo group combines good storytelling with loads of info and a simple idea to inspire people to make (mega)city life more liveable. Read More…

Clay Shirky: Creativity and Generosity in a Connected Age (for everyone?)

Off to see Clay Shirky talk tonight about his new book Cognitive Surplus: Creativity and Generosity in a Connected Age. Lots of ideas about human potential in the 21st Century and living in a world that is moving to being less about consuming and more about doing.

I’ll be intrigued to find out how far down this road he thinks we are. Does the Foxxcon assembly line worker in Shenzen or the Mcjobber in the suburbs of Sao Paulo get to be part of this creative rebalancing? Or are they just allowed to be the last targets for growth hungry legacy companies of the 20th Century and an easily forgotten part of our own personal supply chains? Read More…

RSA: Animate -What motivates us

my version of rebalancing

Here are a few slides i’ve taken out of a longer set exploring the way i see it

Full version goes into more detail on things like: Read More…

How to: Futuregazing, sustainability and creative content

Companies that get the vision thing and embed sustainability into their strategy often fall down on stage three: engaging and communicating with stakeholders. Without engaging effectively with stakeholders there is no way to improve their approach to defining and refining the issues that matter most (materiality). Read More…