Posted on November 8, 2010
Companies like Groupon can use twitter and the like to pump out masses of offers to huge groups, taking advantage of ridiculously fast scaling to become HUGE. Location-based applications like Foursquare, Gowalla and the rest have created a bridge between peoples movement, their custom and the chance to personalise services, deals and offers based on their habits and a GPS signal. Real-time, customised retailing is not that far away (shudder).
This is all great if a) you have a smartphone, b) you feel it’s worth it letting people know where you are 24/7 and c), all you do is shop. Read More…
1 Comment - Posted in collaboration, rebalancing, social media
Tagged with: Brixton pound, collaboration, communications, consumption, currency, foursquare, gowalla, Groupon, location-based services, participation, rebalancing, reputation, retail, sustainability, twitter, video, web2.0
Posted on March 4, 2010
Companies that get the vision thing and embed sustainability into their strategy often fall down on stage three: engaging and communicating with stakeholders. Without engaging effectively with stakeholders there is no way to improve their approach to defining and refining the issues that matter most (materiality). Read More…
2 Comments - Posted in social media, sustainability
Tagged with: communications, social, sustainability, video
Posted on October 9, 2009
[slideshare id=2080659&doc=diraugsep1-090928052421-phpapp01&type=d]
This is a new report (that I conducted the research for) from salterbaxter exploring sustainability across Scandinavia. Key insight: Read More…
0 Comments - Posted in sustainability
Tagged with: communications, Nordic, reporting, reputation, sustainability
