Companies like Groupon can use twitter and the like to pump out masses of offers to huge groups, taking advantage of ridiculously fast scaling to become HUGE. Location-based applications like Foursquare, Gowalla and the rest have created a bridge between peoples movement, their custom and the chance to personalise services, deals and offers based on their habits and a GPS signal. Real-time, customised retailing is not that far away (shudder).
This is all great if a) you have a smartphone, b) you feel it’s worth it letting people know where you are 24/7 and c), all you do is shop. Read More…
Why at a corporate level is the C-suite so hot on sustainability while at a consumer level green/ethical marketing is seen as false / unbelievable? Read More…
Companies that get the vision thing and embed sustainability into their strategy often fall down on stage three: engaging and communicating with stakeholders. Without engaging effectively with stakeholders there is no way to improve their approach to defining and refining the issues that matter most (materiality). Read More…
This is my 5 minute presentation at Ignite London on Brazil @ Ignite London. For those note familiar with the format of Ignite, you get 20 slides which change every 15 seconds. Apart from the odd misspeak it all went quite smoothly though I didn’t get to talk about Manaus. I tried to give a quick run down (without the economics) of why Brazil is centre stage in a rebalancing world. Read More…
